We first encountered this client as a new online shop selling personalised homeware, which had a beautiful product and a strong vision, but lacked visibility. As a startup with a small in-house team, they had never run ads before and needed help getting started.
That’s where we came in.
Early on, we focused on specific keyword research unique to their audience, rather than competing for expensive generic terms like custom gifts. As we targeted long phrases like personalised new home gifts UK, we built Google Shopping campaigns geared for mobile users and added time-sensitive messaging to appeal to gift buyers.
To make the magic happen, we wrote ad copy highlighting speed and ease. Phrases like “Shipped in 24 hours” and “Create your gift in seconds” helped boost click-through rates, and we backed this all up with a retargeting flow that followed users with reminders about the exact products they browsed.
For our agency, the key has always been understanding how people actually search and removing every possible barrier between them and the checkout. Paid search became their go-to growth tool, and they have not looked back since.
Online shop selling personalized homeware
E-commerce and Paid Search
josefin H. Smith
1 Month
Our team will answer all your questions. we ensure a quick response.
9:00 – 17:30 (Weekdays)
