When an up-and-coming e-commerce brand was spending over £8,000 a month on Google Ads, hoping for growth but getting minimal returns, they came to our agency with a clear goal in mind: Scaling smarter, not harder.
Based on our review, their campaigns were cluttered, keywords were scattered, and product listings were barely optimised. Sound familiar? We knew that we needed to take drastic measures to improve their returns, and our team wasted no time getting to work. For us, it all started when we took a scalpel to their account.
First, we rebuilt their campaign structure around buyer intent, separating warm shoppers from cold clicks. Next, we optimised every product feed entry, added missing schema data, and wrote ad copy that sounded like something you would actually say out loud.
In other words, we cut the fluff and focused on the things that online shoppers really care about.
Our A/B tests revealed that shoppers responded more positively to emotionally charged copy than to robotic specifications. Phrases like “Skincare that actually works” outperformed “Organic formula paraben free.”
In fact, they didn’t just outperform previous phrasing. They blew them out of the margins.
This showed that strategy beats scale. It is not always about doing more. It is about doing it right.
Scaling Smarter, Not Lourder
E-commerce and Paid Search
josefin H. Smith
3 Month
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