Content That Converts

Still think that having a great-looking website is all that matters?

Think again.

This dental practice came to us after investing in a beautiful website that was easy on the eyes, but failed to generate even a modicum of traffic on Google. Soon enough, we realized there were three big reasons why:

No blog updates. No SEO structure. And as a result, no new patients.

So, we launched a content strategy aimed at capturing long-tail searches that people were actually typing into Google. Questions like “Can you fix a chipped tooth without veneers?” and “Best dentist for nervous patients UK” became the backbone of a new blog series, and the more off-topic questions were delicately sprinkled throughout their newly integrated FAQ section.

On the blog side of things, each post was packed with value, answered real concerns, and gently guided readers to book a consultation. We made sure the content was optimised with local keywords, internal links, and structured data.

Three months in, their site traffic had tripled. More importantly, 85 new patients booked appointments directly from organic search.

This is the kind of return you get when your content answers questions before patients even step foot in the clinic. And it all starts by investing in a website that merges great visuals with valuable content.